Case Study: Hoopla App
Case Study

“I love the Hoopla App, it brings the library to my palm, but sometimes it’s just so hard to find what I need.”

Hoopla is the digital lending library available through public libraries.
Note: This is a self-initiated project and was not affiliated with Hoopla Digital.

SCOPE: | Research | UI & UX Design | 

Know Thy Business

Millennials are avid library users — they make up of over 50% of library patrons and make use of digital resources.

90% 

of public libraries in the United States have e-book lending programs.

38% 

say either they don’t know or don’t believe their library has such programs.

Research sourced from:

Of those who use libraries and their digital materials, patrons are more likely to be: parents of minors, women, under age 50, and better educated.

Hoopla’s 2016 Circulation by Content Type

Business Goals

Hoopla operates on a per-circulation transaction model, meaning that libraries pay a fee each and every time a title is lent to a library patron.
Increasing user engagement and conversion will directly result in an increase in profit.

The Pain

Guerilla testing was conducted on five participants at the Berkeley Public Library based on our key persona. After synthesis, three pain points were apparent:

4/5 

of participants had difficulty finding their book of choice through the search bar.

5/5

of participants had difficulty differentiating between audiobooks and ebooks.

5/5

of participants wanted samples while selecting audiobooks.


4/5 of participants had difficulty finding their book of choice through the search bar.

BEFORE 1:

BEFORE 2:

Current Hoopla Search User Flow

*desired user flow highlighed in pink

AFTER 1:

AFTER 2:


5/5 of participants had difficulty differentiating between audiobooks and ebooks.

BEFORE:

AFTER:


5/5 of participants wanted samples while selecting audiobooks. 

Simplifying  book profile pages for  clearer visual hierarchy

BEFORE:

AFTER:

BEFORE:


AFTER: